Oh Halo, What Have You Done? A Critical Look at Sky Sports' New Channel
Oh Halo, what have you done?! Sky Sports’ new project aimed at women has sparked backlash for its infantilising logo and misguided approach. While claiming to build a welcoming community for female fans, the bright yellow and pink colour scheme feels overly simplistic and reinforces outdated stereotypes. Rather than celebrating the achievements of female athletes, Halo seems to suggest that women need a separate, "gentler" space in sports. This disconnect not only undermines the professionalism of women’s sports but also misses a vital opportunity to include women as equals in the broader sporting narrative.
My Journey to CMgr MCMI – Now Officially Chartered
Discover how achieving CMgr MCMI Level 5 Management and Leadership with Distinction, and gaining a Chartered Management digital badge, enhanced real-world management skills, leadership experience, and budgeting expertise.
The Future of Graphic Design: Why Creativity Still Matters in the Age of AI
I know it’s easy to feel anxious about the future of graphic design jobs. After years of studying, experimenting, and pushing your creativity, the idea that AI could change the industry overnight can feel intimidating. Take a moment, you’re not alone, and there’s every reason to feel optimistic.
The truth is, the creative process has always evolved. From ancient cave paintings to Egyptian hieroglyphs (basically the first emojis) and from sketchbooks to screens, every generation of designers has adapted to new tools. Technology changes, but creativity never disappears, it just finds new ways to show up.
Here’s how I approach some of the challenges design graduates face today, and how I think you can navigate them too.
Embracing Life Beyond the CV: The Value of Experience Over Qualifications
Tomorrow, my cousin embarks on an exciting year in Australia. At just 25, she has ticked off all the boxes society typically sets out for young adults: completing college, graduating from university, and securing a job. Yet, as she prepares for this adventure, it strikes me that sometimes, merely following a prescribed path isn’t enough. To truly thrive, one must embrace life, seek out new experiences, and immerse oneself in diverse cultures.
Discovering the 1963 Tahiti Bicycle Advertisement: A Vibrant Tribute to Cycling
I came across this fantastic poster while visiting the newly revamped café in the old stables of Baysgarth House Museum. The café features a section showcasing some of the bicycles made by the Elswick Hopper factory, which once thrived right here in Barton upon Humber. This replica of the original poster serves as a fun reminder of the joy cycling brings and highlights the town's rich bicycle-making history.
AI-Generated Images and Creative Assets: Who Owns the Rights?
When I was on a local AI course a few months back, someone raised a really interesting point about copyright. If you create something with AI, who actually owns it? Is it you, the person typing in the prompts, or the tech giant that owns the AI tool? This could mean that the amazing design you make using AI might not even belong to you, or the company you’ve made it for.
Great North Run Medals Mistake: Lessons in Design Accuracy and Local Knowledge
If you are a designer, you have probably felt that sinking feeling when something you thought was perfect hits print and it is wrong. Recently, the Great North Run medals made headlines for a major error: the wrong city and the wrong river were printed. As someone who regularly sends artwork to print, I empathise with the person who signed this off and everyone else who gave it the green light.
ChatGPT and Me
I used ChatGPT to help transform those assignments into SEO-optimised blogs. Although the style may have changed, the core research, messaging, and points I made in the assignments remain intact.
Why Repetition is Under-Rated
In today’s world, it’s tough to get noticed. One really effective way to ensure your brand sticks in people’s minds is through repetition. I came across a tweet…
The Real Benefits of Working From Home
Explore the real benefits of working from home, from improved productivity and work-life balance to environmental savings. Learn how to set boundaries and use tools to make remote working effective.
What Is Project Management and How to Do It Right
Discover what project management is and how to do it right. Learn the essential steps for successful planning, delivery, and review to keep your projects on time, within budget, and meeting quality goals.
The Importance of Effective Stakeholder Management for Organisational Success
Learn why effective stakeholder management is crucial for organisational success. Discover strategies to build trust, manage priorities, and adapt to changing relationships in business.
Why Reputation and Local PR Matter for Every Organisation
Discover why reputation and local PR are essential for every organisation. Learn how community involvement builds trust, boosts visibility, and creates lasting brand recognition.
Adaptors vs Innovators: Understanding Different Thinking Styles in the Workplace
Discover the differences between adaptors and innovators in the workplace. Learn how these cognitive styles influence problem-solving, teamwork and creativity.
9 Key Steps for a Successful Merger or Acquisition
Discover the 9 key steps for a successful merger or acquisition, from strategy and due diligence to integration and evaluation, to ensure long-term business growth.
Why Branding Is More Than Just a Logo and How It Builds Customer Loyalty
Discover why branding is more than just a logo. Learn how to build customer loyalty, measure brand health and create long-term value for your business.
How to Use a Balanced Scorecard to Improve Business Performance.
Learn how to use a balanced scorecard to improve business performance. Discover its benefits, key steps for implementation, and how it drives long-term success beyond financial metrics.
Understanding Break-Even Analysis: A Simple Guide for Your Business
Discover the essentials of break-even analysis and why it’s a crucial tool for any new business or product launch. Learn how to calculate the sales needed to cover costs and evaluate financial viability before investing time and money.
Cost-Volume-Profit (CVP) Analysis: What It Is and Why It Matters
Learn how Cost-Volume-Profit (CVP) analysis, also known as break-even analysis, can transform your business strategy. Discover how understanding the relationship between costs, sales volume, and pricing helps you maximise profits and make informed decisions.