Discover how understanding employee wellbeing and flexible working can boost productivity and build stronger team connections. Learn why balancing remote work with face to face interaction is key to creating a supportive, motivated workforce even for those facing commuting challenges.

Kristof (1996) describes person-organisation fit as the compatibility between people and organisations. This happens when one party provides what the other needs, they share similar core values, or both.

For person-organisation fit (PO fit) to work well, the individual and their environment need to be a good match. When hiring, it’s important to focus on a candidate’s potential and attitude rather than just their skills. Employers and employees should have aligned values to create a strong fit.

Attitude has often been seen as the key to gaining a competitive edge when bringing new people on board.

“Most success depends on colleagues, on the team. People at the top have large egos, but you must never say ‘I’: it’s always ‘we’.” – Frank Lampl.

Delivering a successful project is always a team effort.

Here’s a quick look at how project roles and responsibilities typically work in a marketing department. The main roles include the project manager (PM), project sponsor (PS), team members (TM), and the user or customer.

Understanding how Decision Support Systems (DSS) function is essential for any organisation looking to improve decision-making efficiency and business performance.

According to Arnott and Pervan (2008), DSS are developed to support individuals and teams in making informed decisions through technology. These systems leverage data, models, documents, and communication tools to guide users in solving problems and implementing strategic actions.

Discover why succession planning and understanding team capabilities are vital for business continuity. Learn how to identify skill gaps, encourage development, and prepare future leaders.

If you’re curious about how HR can truly add value to a business, the Ulrich model is a great place to start. Developed by Dave Ulrich and colleagues, this approach breaks down the role of HR into four essential parts that help organisations thrive by boosting value — basically, making things work better, smarter, and more efficiently.

Managing a virtual team effectively can improve productivity by around 5%. It can also help reduce overheads like office space and boost employee retention—two major benefits of flexible or remote working.

According to the Global Workplace Analytics Survey (2013), the number of employees working remotely increased by 80% between 2005 and 2013. That growth shows just how much virtual working has evolved over the years.

The company reported a 22.64% increase in revenue, rising from £21.88 million in 2021 to £26.84 million in 2022, marking an impressive £4.96 million jump. Even more notably, profit grew by 34.60% year-on-year, placing the business among Yorkshire’s top 30 fastest-growing companies in 2023.

In 2023, the registered profit reached £2.22 million, resulting in a 10% net profit margin after accounting for all operational costs, taxes, and expenses.

While many companies use KPIs, some fail to see a meaningful impact due to misunderstanding these categories and how to apply them. A strong KPI framework requires a clear distinction between each measurement type and how they link to business objectives.

Kurt Lewin’s change management model offers a structured, people-centred approach to implementing change within an organisation. Known as the Three-Step Model, it includes: Unfreeze, Change, and Refreeze (Lewin, 1947). This framework remains widely used in business transformation strategies today.

The concept of a Golden Thread—also known as organisational alignment—is a powerful framework that links everything a business does to its overarching goals and vision. Simply put, it ensures every part of an organisation is working in harmony toward shared objectives.

Much like self-awareness—where you recognise how others perceive your actions—commercial awareness reflects how a company understands its own image, reputation, and position both from the perspective of the public and its employees.

We communicate all the time — through phone calls, face-to-face chats, emails, body language, and tone of voice. But here’s the catch: communication isn’t always straightforward. Messages can get mixed up, misunderstood, or even lost along the way, which can create friction between people.

A well-structured budgeting process plays a vital role in ensuring business stability and future success. According to Lebas (1995), budgeting is not just about figures; it is about evaluating and selecting action plans that support long-term customer satisfaction. Without a robust budgeting strategy or regular end-of-month reviews, businesses risk facing serious financial challenges.

One area where many businesses aim to excel is in their online presence and customer service. Ranking well on search engines, achieving strong customer reviews and maintaining a recognisable brand image can all contribute to business growth.

However, marketing is not just about digital campaigns or advertising. It also relies heavily on public perception, community visibility and word of mouth.

Commercial awareness is a crucial skill for individuals and organisations alike, defined as a broad understanding of how businesses operate internally, as well as the external market and environmental factors that influence them (Owens et al., 1998).

Much like self-awareness—where you recognise how others perceive your actions—commercial awareness reflects how a company understands its own image, reputation, and position both from the perspective of the public and its employees.

When comparing B2B (business-to-business) and B2C (business-to-consumer) marketing strategies, it’s important to understand the distinct characteristics and approaches involved in each. While both aim to promote products and services, they do so in fundamentally different ways due to the nature of their audiences, decision-making processes, and marketing goals.

In a fast-moving, competitive market, rebranding can be a powerful strategy to stay relevant, attract new customers, and drive business growth. Whether it’s updating your visual identity, refining your messaging, or repositioning in the marketplace, rebranding offers a chance to realign your business with its long-term goals.

Branding is more than a logo, a colour scheme, or a catchy slogan. It’s about how a customer feels when they interact with your business. Global brands like Apple and Adidas have mastered the art of branding by focusing on design, quality, and innovation, building a reputation that resonates deeply with their audiences.

In today’s digital-first world, it’s easy to overlook the value of print. But for brands that want to stand out and be remembered, print design remains a powerful tool, especially when used as part of an integrated marketing strategy.