Solvanta
Solvanta started with just a logo and two brand colours. From there, I built the wider brand identity, including the visual style, tone of voice, typography, photography direction and brand guidelines. The aim was to create a clear and professional brand that felt established from day one, helping a new business stand out in the social housing sector while staying consistent across every touchpoint.We don’t chase margin, we chase value.
Tone of voice
Solvanta exists to make life easier for housing providers, repairs teams and their residents.
Our tone of voice reflects that: clear, calm, confident and genuinely collaborative. We speak like people who understand the pressure housing teams face: tight budgets, compliance demands, service expectations and the realities of day‑to‑day operations.