With no established brand system in place, I developed and evolved the BDC Aluminium identity from the foundations up, creating a distinctive brandmark and refining the existing logo to improve its alignment, spacing and overall consistency. I then built a complete visual identity around it, establishing a considered colour palette, typography, iconography and clear principles for how the brand should be applied across different touchpoints. The focus was on creating a strong, recognisable and cohesive identity that could move beyond simply having a logo and provide BDC with the foundations for a consistent brand that could evolve and remain relevant over time.